The Rise of Paid Social Media
- Samantha Stewart
- Nov 16, 2015
- 2 min read
As a public relations professional, I’ve gotten used to hearing the phrase “no.” People don’t seem to understand what it is that I do, or why I want to help them. More so, people don’t understand how I’m going to help them.
When the concept of social media marketing is brought up, most businesses don’t see the benefit or need for it.
“It’s a waste of time.”
“There’s no ROI.”
“I just don’t think it works.”
These are just a few rebuttals I’ve heard in regards to social media implementation.
However, social media marketing is growing and expanding every day and it’s vital for companies to stay up-to-date on strategies like this.
The increasing growth of this concept has led us to paid social media, which has been steadily becoming stronger and stronger.
What exactly is paid social media? If you’re wondering, then you’re already behind the times.
You know when you’re scrolling through Twitter, Instagram, Facebook, etc. and all of a sudden an image or status appears on your timeline from a company or brand that you do not follow? That is paid social media. In other words, getting your message across through social media platforms and reaching every user out there, even the ones who haven’t followed you.
In Kevin Allen’s article on Ragan’s PR Daily, it is illustrated that the companies who have jumped on the train of paid social media are seeing a huge ROI.
The article mentions an IZEA study, which found that marketers find sponsored social media posts as effective as, or more effective than TV commercials. The study also showed that consumers estimate that they see approximately 86 sponsored social messages per month across all platforms. This equals about three per day. I’d say that’s effective.
The fact is that digital marketing is the way of life nowadays. More people spend time scrolling through their social media accounts than they do watching television or listening to the radio.
Paid social media is the future and in this digital day and age, it’s important to grow your strategies as technology is growing – instead of trying to play catch up later.
Ready to board the paid social media train yet? I saved you a spot. :)
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